Assistant Professor in Artificial Intelligence and Business

Position Title / Rank: Assistant Professor in Artificial Intelligence
Department: Marketing and Consumer Studies

The Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics at the University of Guelph invites applications for a tenure-track position at the Assistant Professor level in Artificial Intelligence and Business.

Artificial intelligence is reshaping how firms create value, make decisions, understand markets, engage consumers, design products and services, and compete. The Lang School is seeking an emerging scholar who will help shape this transformation through rigorous research, innovative teaching, and meaningful engagement with business and society.

We are seeking a candidate with a strong record of, or demonstrated potential for, high-quality research, effective teaching, and meaningful service. The successful candidate’s research may focus on the development of AI-enabled tools for business decision-making, the application of artificial intelligence in business contexts, or the impact of AI on firms, markets, consumers, organizations, work, and society. We welcome applicants working in areas such as AI in marketing, business analytics, information systems, digital transformation, innovation, strategy, consumer behaviour, or other business-related domains where artificial intelligence plays a central role.

The successful candidate will be expected to develop an impactful research program with strong potential for publication in leading business journals. We are particularly interested in candidates whose work addresses important theoretical, managerial, and societal questions related to AI and business, and who have the potential to become recognized research leaders in this rapidly evolving field.

The successful candidate will teach undergraduate and graduate courses in areas such as AI applications in business, the impact of AI on business and society, business analytics, marketing analytics, and other courses related to their research and expertise. The candidate will also be expected to play an important role in developing AI-related research capacity, curriculum, programming, and strategic initiatives within the Department and the Lang School.

Prospective applicants should possess a Ph.D., or be in the final stages of completing their doctoral studies, in Marketing, Business, Management, Business Analytics, Information Systems, or another closely related field with a clear connection to artificial intelligence and its application to business.

The Department of Marketing and Consumer Studies is a research-driven academic unit with 28 faculty members and a strong record of publication in leading journals, supported by competitive research funding. We offer academic programs leading to the B.Comm. in Marketing Management, B.Comm. in Real Estate, M.Sc. in Real Estate, M.Sc. in Marketing and Consumer Studies, and Ph.D. in Management with a marketing specialization. As an integral part of the Gordon S. Lang School of Business and Economics, the Department is also home to the Marketing Analytics Centre, a consumer behaviour laboratory, and is in the process of developing an advanced computing laboratory.

The Gordon S. Lang School of Business and Economics delivers one of Ontario’s largest undergraduate business programs, with an enrolment of over 4,000 students, and offers a diverse range of specialized programs in business and economics across undergraduate, graduate, and professional education. Lang is entering an exciting period of growth and renewal, supported by a historic $51-million gift, the largest gift to a business school in Canada. This investment will help advance the School’s future-focused priorities in business education, research, innovation, and societal impact.

The University of Guelph resides on the traditional lands and territory of the Anishinaabeg, Haudenosaunee and Huron Wendat. These lands are now home to a rich diversity of First Nations, Inuit and Métis people. We offer our respect and gratitude to our Indigenous neighbours and affirm our responsibility to realize our commitments to reconciliation through ongoing action. We are guided in this work by Bi-Naagward | It Comes into View, the Indigenous Initiatives Strategy.

The University of Guelph is the third largest employer in Guelph, a city of over 144,000 people, located about an hour drive west of Toronto, Ontario. University of Guelph is a top-ranked comprehensive university in Canada with an enrolment of more than 30,000 undergraduate and graduate students across more than 40 academic units. The University is known for its commitment to student learning, innovative research, and collaboration with world-class partners. It is a unique place, with transformative research and teaching and a distinctive campus culture. People who learn and work here are shaped and inspired by a shared purpose: To Improve Life. Reflecting that shared purpose in every experience connected to our university positions us to create positive change, here and around the world. Our University community shares a profound sense of social responsibility, a drive for international development, and an obligation to address global issues.

Application Process

If you are a current employee of the University of Guelph you must apply on the internal Career Page to be considered as an internal applicant. SuccessFactors: Career Opportunities (sapsf.com)

Assessment of applications will begin on September 1, 2026, and will continue until the position is filled. Interested applicants should create an account on https://careers.uoguelph.ca/ and apply for the advertised faculty position (Requisition ID #2525) by submitting the following materials (in an integrated Single PDF file):  (1) Cover letter; (2) Curriculum vitae; (3) Research statement; (4) Teaching statement; (5) Up to three selected publications or working papers

Applicants may also submit an optional three-minute video statement. In the video, candidates may briefly describe their research agenda, teaching interests, and potential contributions to the Department of Marketing and Consumer Studies and the Lang School. The video is intended to give candidates an additional opportunity to share their scholarly vision and fit with the position. It is not required for the application to be considered complete. Candidates may either provide a link to the video or include it as part of their application package.
Shortlisted candidates selected for an on-campus interview will be asked to arrange for three confidential letters of reference to be sent directly to the Chair, Department of Marketing and Consumer Studies.

Applications should be sent to the attention of:

Dr. Tirtha Dhar
Chair
Department of Marketing and Consumer Studies, University of Guelph Guelph, ON N1G 2W1

Questions about this position or the application process may be directed to Dr. Tirtha Dhar at mcsappln@uoguelph.ca.

The start date is Flexible.

Date Posted: 06/09/2026
Deadline: 08/14/2026 or until a suitable candidate is found.

This position is represented by the University of Guelph Faculty Association (UGFA). 

The University of Guelph commits to fostering inclusive excellence through promoting Indigenization, equity, diversity, inclusion, and accessibility. Inclusion is a core pillar of Our Time, our strategic plan, which pledges to “transform our human resources, governance and student services and practices across the University to enable us to recruit a diverse student, faculty and staff body and support them in achieving their personal, professional and scholarly goals.” The University commits to creating and maintaining “equitable work environments that empower us in our pursuit of student, faculty and staff success, research excellence, innovation and impact.” 

The University of Guelph invites applications from all qualified individuals; however, Canadians and permanent residents will be given priority. We strongly welcome and encourage applications from members of designated groups in employment, including Indigenous persons, persons with disabilities, racialized persons, women, and 2SLGBTQIA+ persons. 

The University of Guelph recognizes that career paths can be diverse and career interruptions may occur. We encourage applicants to note in their applications whether they would like considerations given to the impact of any circumstances, such as (but not limited to) those due to health and/or family reasons, that may have affected an applicant’s record of achievement. You are not required to disclose these circumstances in the hiring process. If you choose to do so, the University will ensure that these circumstances do not negatively impact the assessment of your qualifications for the position. 

The University of Guelph is committed to ensuring all applicants have fair and equitable participation in the hiring process. If you anticipate needing medical accommodations during the recruitment or selection processes, confidential assistance is available on request by contacting The University of Guelph is committed to ensuring all applicants have fair and equitable participation in the hiring process. If you anticipate needing medical accommodations during the recruitment or selection processes, confidential assistance is available on request by contacting Occupational Health and Wellness at 519-824-4120 x52674. If you have any questions regarding accommodations or accessibility during the hiring process or for more information and support, please visit the University’s Occupational Health and Wellness or contact OHW at ohw@uoguelph.ca.